How Rebranding My Website & Systems Changed the Level of Clients I Attract client experience design process high-end interior design website rebrand Feb 13, 2026

If you’ve been following along through my newsletter or Instagram stories, you know my goal is always the same:

I want you to walk away with at least one piece of information you can actually use.

I’m deeply committed to leveling up and bettering your business - not from a place of perfection, but...

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Flat Fee vs. Per Square Footage for Full-Design Service design fees design process interior design pricing interior design proposals scope of work Feb 06, 2026

Why I’m Sharing My Actual Proposal (Screenshots Included)

This week, one of my closest friends reached out to me.

She’s starting her own design business and asked for help with her very first client proposal. We used to work together back in corporate - long days, high pressure, killing presentati...

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Why I Said No (Twice): The Power of Vetting Clients as Your Business Grows client experience client vetting design process designer boundaries designer mindset ideal clients interior design business project management setting boundaries Jan 16, 2026

This week, I received an email from a familiar name — a client I worked with about five years ago.
They reached out last January too, asking if I’d take on another project for them. And for the second year in a row… I politely said no.

Now, turning down a project might sound counterintuitive. Desig...

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Why the Schematic Phase Makes or Breaks a Design Project client onboarding client questionnaire design process designer resources interior design workflow schematic design space planning Jan 09, 2026

A look inside my process — and why this week’s schematic presentation reminded me why I’ll never skip this phase.

This week, I presented the schematic design for one of my current full-home renovation projects — and it went so well. 
It’s always such a rewarding moment: seeing clients’ eyes light u...

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