If you’ve been following along through my newsletter or Instagram stories, you know my goal is always the same:

I want you to walk away with at least one piece of information you can actually use.

I’m deeply committed to leveling up and bettering your business - not from a place of perfection, but from experience. Most of the lessons I’ve learned came to me the hard way, often without anyone to turn to or ask for guidance.

And instead of holding that information close or gatekeeping it, I choose to share it.

So this week, I want to step back to February 2025, when I officially launched my new website and rebranded my business - a decision that quietly but powerfully leveled everything up.

At the time, it wasn’t about having something “new” or trendy.
It was about alignment.

My business had grown. My pricing had evolved.
The clients I wanted to attract had changed.

But my website — and my supporting materials — didn’t reflect that yet.

Why I Knew It Was Time for a New Website

Before the rebrand, well my website was a DIY...

But my old website no longer matched:

• the level of projects I was taking on

• the responsibility I carried

• the fees I was charging

• or the type of clients I wanted to attract

I wanted clients who valued process, respected expertise, and understood that full-service design is an investment - not a quick transaction.

And the truth is: high-end clients decide how they feel about you long before they ever contact you.

Your website does that work for you. 

(Here is my DIY website, quite sad if you ask me!)

Why I Hired a Web Designer (Instead of DIY)

I made a very intentional decision to hire a web designer. Not just for aesthetics - but for strategy.

I needed someone who could:

• translate my voice into visuals

• understand restraint and sophistication

• create clarity, not noise

• and design something that felt calm, confident, and elevated

This wasn’t about flashy design. It was about trust.

If I wanted my clients to trust me with major investments and life-changing renovations, my brand needed to communicate that level of confidence immediately.

What a High-End Interior Design Website Actually Needs

A high-end website isn’t about doing more - it’s about doing less, better.

In my experience, it should include:

• clear positioning (who you’re for — and who you’re not)

• refined typography and color palette

• intentional white space

• confident, direct messaging

• transparency around process

• clearly outlined services

• and a sense of calm professionalism

Your website should quietly say:

“You’re in good hands.”

And just as importantly:

“This is a structured, guided experience.”

Adding a Refined Design Process Was a Game Changer

One of the biggest changes I made during the rebrand was clearly defining and displaying my design process.

Before this, I had a process - but it lived mostly in my head and behind the scenes. Clients experienced it, but they couldn’t fully see it upfront.

Once I laid it out clearly on my website — step by step — something shifted.

Clients immediately felt like they were stepping into a structured, professional business, not just hiring someone with good taste.

The refined design process:

• set expectations early

• showed that there is a clear order and flow

• reinforced that I lead the project from start to finish

• and removed uncertainty before clients ever reached out

Clarity builds confidence.
And confidence attracts higher-end clients.

Finally Showing My Completed Projects (After Years of Work)

Another huge milestone was finally being able to showcase completed projects.

Some of these projects took years - between long timelines, confidentiality, construction delays, and waiting for the right moment to photograph and present them properly.

For nearly four years, I was doing high-level work behind the scenes, but didn’t fully feel like I could show it yet.

When I rebranded my website, everything aligned:

• the brand finally felt elevated enough

• the projects were complete

• and I felt ready to show the level of work I had been quietly building

For the first time, I truly felt like:

“I’m ready to be seen at this level.”

And higher-end clients responded.

They could see the experience. They could trust the investment.
They could recognize the level of detail and thought behind every project.

The Part People Don’t Talk About Enough: Updating Everything Else

Here’s the part that truly changed the game for me. When I rebranded my website, I didn’t stop there.

I upgraded every single client-facing touchpoint to reflect the same level of clarity and professionalism.

That included:

• my investment guide

• a completely refreshed proposal template

• a new welcome pack

• updated presentation templates

• and supporting documents clients receive throughout the project

Why? Because consistency builds confidence.

When a client moves from:
website → inquiry → consultation → proposal → presentation → implementation

…and everything looks, feels, and sounds cohesive, something powerful happens.

They stop questioning. They stop feeling unsure. They trust the process.

Most importantly - they’re never left guessing what comes next.

Every step is documented.
Every phase is explained.
Every expectation is clearly directed.

That level of clarity is luxury. 

How This Shift Changed My Business in One Year

One year later, the changes are very real.

I’ve seen:

• higher-quality inquiries

• clients who are already aligned with my process

• fewer conversations about “why” my fees are what they are

• more confidence on both sides of the table

My brand finally matches the level of work I do.

And that alignment has made everything feel:

• calmer

• clearer

• more intentional

Just like with pricing and process, this wasn’t about doing more - it was about doing things better. 

A Final Thought (and a Thank You)

Before I wrap this up, I want to give a genuine shoutout.

If you’re considering a rebrand or know your business has outgrown its current website, I highly recommend working with a professional web designer and specifically, the web designer I hired for my own rebrand.

This wasn’t just about visuals. She helped translate my voice, my values, and the level of my work into a brand that finally feels aligned with where my business is today.

The process was thoughtful, strategic, and collaborative - and one year later, I can confidently say this investment played a huge role in elevating my business and attracting higher-end clients.

I’ll link her website and contact information below. If you do reach out, please don’t forget to mention my name - she’s someone I truly trust and recommend.

My Web Designer name is Cathleen Hall and here is her website. Plus her direct contact - [email protected]  You're truly in great hands! 

Rebranding isn’t about perfection. It’s about alignment - and sometimes, the right support makes all the difference.

If you’d like a peek behind the scenes of my design process - from digital tools to business insights and heartfelt reflections like this one - join my newsletter!

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If you have any questions, feel free to email me any time - [email protected]

Love,

Ana 🌸