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Rebranded interior design website showcasing refined typography and high-end visual identity
How Rebranding My Website & Systems Changed the Level of Clients I Attract client experience design process high-end interior design website rebrand Feb 13, 2026

If youā€™ve been following along through my newsletter or Instagram stories, you know my goal is always the same:

I want you to walk away with at least one piece of information you can actually use.

Iā€™m deeply committed to leveling up and bettering your businessĀ - not from a place of perfection, but...

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representing the importance of client vetting and aligned collaborations in interior design
Why I Said No (Twice): The Power of Vetting Clients as Your Business Grows client experience client vetting design process designer boundaries designer mindset ideal clients interior design business project management setting boundaries Jan 16, 2026

This week, I received an email from a familiar name ā€” a client I worked with about five years ago.
They reached out last January too, asking if Iā€™d take on another project for them. And for the second year in a rowā€¦ I politely said no.

Now, turning down a project might sound counterintuitive. Desig...

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