Hi there, designer 👋
If you’ve been following along through my newsletter or Instagram stories, you know my goal is always the same:
I want you to walk away with at least one piece of information you can actually use.
Most of what I share comes from learning things the hard way - often without anyone to turn to - and instead of gatekeeping that knowledge, I choose to give it freely.
So this week, I want to take a step back to February 2025, when I launched my new website and rebranded my business.
One year later, I can honestly say it quietly changed everything.
Why I knew it was time
My business had grown. My pricing had evolved.
The level of responsibility I carried had increased.
But my website - and the materials supporting it - no longer reflected that.
And here’s the truth:
high-end clients decide how they feel about you long before they ever contact you.
Your website does that work for you.
A refined design process made a huge difference
One of the biggest changes I made during the rebrand was clearly defining and displaying my design process.
I always had a process - but once clients could see it laid out clearly, they immediately felt like they were stepping into a structured, professional business.
Clarity builds confidence. And confidence attracts higher-end clients.
Finally showing completed projects
Another major milestone was finally being able to showcase completed projects - some of which I had been working on quietly for nearly four years.
When the brand finally matched the level of my work, I felt ready to show it.
And higher-end clients responded.
Upgrading everything behind the scenes
I didn’t stop at the website.
I updated every client-facing touchpoint - from my investment guide, to proposals, welcome pack and presentation templates - so everything felt cohesive, professional, and intentional.
Clients are never left guessing. Every step is documented.
Every phase is clearly directed.
That level of clarity is luxury.
One year later…
I now receive better inquiries. Clients come in already aligned with my process.
And I spend far less time explaining or justifying my fees.
Alignment changes everything.
A quick shoutout
If you’re considering a rebrand or feel like your business has outgrown its current website, I highly recommend working with a professional web designer.
I’ll link the designer I worked with in the blog - she helped translate my voice and values into a brand that finally feels aligned with where my business is today.
If you reach out to her, please don’t forget to mention my name 🤍
If your business feels like it’s ready for the next level, this post might resonate.
👉 Read the full blog here:
Thank you for being here and for building your business thoughtfully - one aligned decision at a time.
Ana 🌸
Interior Design Den
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